Our Top Tips and Techniques for Design Success for Clothing Brands

It takes a lot of time, energy, and effort to be a designer for a clothing brand. While there are no guarantees in the fashion world, hard work, research, and persistence can make a big difference when continuously elevating your business. Check out our top tips and techniques for design success for clothing brands.

Check How Setting The Designs

If your designs are put on the clothing even the slightest bit off from where you initially wanted them, chances are you’ll feel like your apparel needs to be better. Whether it’s one graphic, some scattered designs here and there, or a pattern all over the clothing item, each element needs to be perfectly positioned, or the entire look can seem off.

It all starts with accurate measurements. Double-check that each aspect of your design is not only the perfect size but that its spacing is how you want it, such as how far it is from the edges of the clothing and features of the apparel, including pockets. For example, if you use the Bella + Canvas quarter-zip pullover wholesale, you don’t want to put one large graphic too close to the zipper.

Compare The Colors In The Design With The Clothing

The clothing color has a lot to do with what design you use on it. For example, you’re likely not going to want to make a large area of your custom graphic the same color as the sweatshirt, nor are you going to use a white design that’s the same shade as the pants you’re putting on. Also, avoid using colors that clash because they can impact your design. The clothing and your style should complement each other, not one aspect of it taking away from another.

Research Current And Upcoming Trends

Knowing what people are currently shopping for or may shop for in the future can play an essential role in your designs. Holiday designs are easy to plan for, considering you know in advance what dates they take place, but trends are a different story.

Research is essential for determining current and upcoming trends. There are podcasts to listen to, websites to read, people-watching to do, conversations to have, and more that can help you understand those trends and figure out how to create custom designs to follow them.

Host Focus Groups

Getting direct opinions from the demographic to sell your clothes to can … Read the rest

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