Is Metaverse A New Marketing Trend Or Technology Of The Future?

Covid-19, lock downs, remote work, and a decrease in social activity stimulate people to flow into virtual worlds. Facebook popularized the term “Meta-universe” and indicated its intention to create a virtual world where users can interact with each other, buy and sell goods, work, and live. This is a stage in digital space development, which consists in combining all digital channels into a single one.

What Are The Business Opportunities?

Meta-universe is a space within which there will be no boundaries between the person and the content. The person will be immersed in a certain environment. This will be a new era in marketing where many opportunities in terms of custom advertisements formats open up.

In the meta-universe, a personal brand will also be formed. Now the entrance to the Instagram market is already very difficult. If earlier it was possible to easily attract a new audience, now, to be seen among competitors, it is important to buy Instagram followers. Nevertheless, algorithms provide an opportunity for everyone if a systematic approach is followed. The same strategy will work in the meta-universe. In case you enter the first to the market it will be easier to promote and receive more privileges for business development.

Brands are actively exploring the possibilities of digital channels because the pandemic has made adjustments and made market share capture in the meta-universe system more relevant than ever. The customer journey begins in the virtual world and ends in the real one.

Through an order in the online application, the goods are delivered to the end consumer. In addition to real products, people buy experiences. The world’s largest brands like Samsung,  Balenciaga, and others are using game engines to completely reshape and recreate spaces and present them to audiences in a new way.

Much of the economy will be oriented towards new technologies. It is already impossible to advance on the Internet without a budget. The cost of traffic is constantly growing because more Internet companies appear on the market, more people are added to social networks, it becomes such a variety that it is very difficult to gain an audience. That’s why to have results, you have to buy real Instagram followers, set up tagged advertisements,  collaborate with bloggers, etc.

What Changes Will The Meta-Universe Entail?

First, a new workspace. Nowadays, virtual spaces have already been created for company employees, where they can meet … Read the rest

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